The 2022 National Latino Readership Study

A High-quality, Detailed Readership Study


LatinoLYTICS has carried out more than 440 Readership Studies for Latino newspapers and magazines across the U.S., including national surveys in 1985, 1996, 1999, 2000, and 2004. We have also done original market research for the Screen Actors Guild, Disney, and other Fortune 500 companies. 

LatinoLYTICS’ 2022 National Latino Media Study collects data media usage, consumer habits, and demographics of the users of Latino newspapers, magazines, websites, ePubs, eNewsletters, and podcasts. 

The 48+ page National Latino Media Study Book will offer data on some 400 media outlets and 12,000+ media users—about 24.7 million people. 

The study offers key insights on the future of Latino media in the United States.

The final report from this project will be posted on this website in late December 2022 or early January 2023.

$10,000 in Prizes Were Awarded

Your local Latino newspapers, magazines, and online media publications collected responses via unique survey links. 10,644 Readers responded. Some lucky participants won cash prizes. 

About the Readership Study Prizes

This research will help the 400+ member publications, websites, eNewsletters, and podcasts of the National Association of Hispanic Publications provide you the media user with the news and information you want via the media you desire and in the language you prefer to use.

The questions were for analytical use only. Although your contact information was required for you to enter for the prizes, your individual responses will not be connected to you in any way whatsoever once included in the larger study. Your individual responses will not be given or sold to any third party whatsoever.

Grand Prize was a check for


Second prize was a check for


Starting May 2nd, there were weekly drawings for


The Meza family, readers of La Raza, in Chicago, won $2500.